The great debate rages on. A recent Gallup report shows that about half of employees are ready to abandon their cubicles entirely and prefer working remotely. Is work from home now a permanent state? Is the concept of “the office” dead?

The answer is, yes, and no.

The Office is Dead

The Office is Antiquated

As a remote worker for the majority of my career, I don’t place great emphasis on the physical office, having an assigned cube or showing up at the same time every day.

For one reason, it’s a model created as part of the industrial revolution when electricity was hard…

Photo by Rowen Smith on Unsplash

I love to cook.

It’s one of the few activities in my life that I can begin and see the fruit of my efforts in a short period of time.

Because of this love, I buy many cookbooks and watch way too many cooking shows. My favorite share in great detail WHY you do different steps and in what order. One of the best is the free series on YouTube by Gordon Ramsay.

My wife doesn’t love to cook.

She wants a recipe — a simple set of instructions that lead to an edible meal.

I want to be taught…

It’s great to be the big kid on the block — fat budgets, top talent, vast infrastructure — all that goes with being an established, enterprise-class company.

Yet with all of that clout, national brands struggle with building and sustaining meaningful customer engagement. That’s because with all their technology and talent they don’t really know how to connect with individual customers, learn from the interaction, and make that knowledge available to other parts of the organization.

The result? Too many communications, communications about the wrong topic or no communication at all.

On its most basic level, customer engagement comes down…

“In my experience, there is only one motivation, and that is desire. No reasons or principle contain it or stand against it.”
— Jane Smiley

What do you desire for your life?

Freedom? How do you define freedom?

Success? What does success look like?

Money? How much money is “enough”?

Spend time defining your desire.

Write the desire down. Be specific — study it — put it somewhere you can see it everyday.

This desire becomes your motivation, the reason you fight the good fight.

If you have lost your desire, it’s time to make a change.

Life is too short, business is too hard, relationships are too fragile to continue to drudge toward an unwanted or undefined goal.

“All progress takes place outside the comfort zone.” — Michael John Bobak

I enjoy this time of the year because the pace of business slows enough to allow reflection and provides an opportunity to determine my path forward to finish strong.

And while Michael Bobak’s quote is often interpreted to mean you should go out and do something new, it is also a reminder that the decision not to take an action, pursue an opportunity or address a request can be just as important to your progress.

For me, telling others “no” is difficult and not pursuing an opportunity feels…

Eric V. Holtzclaw

Dojo Master and Chief Strategist at

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