Eric V. HoltzclawBusiness-Solutions Brands Need To Rethink Their Marketing PrioritiesSomething so many business-solutions brands get wrong — establishing marketing priorities.Oct 15, 2023Oct 15, 2023
Eric V. HoltzclawStart with the SitemapThe sitemap is the backbone of a good redesign/restructuring project. However, it’s overlooked quite a bit in favor of: “let’s just use…Feb 8, 2023Feb 8, 2023
Eric V. HoltzclawHow to Structure a Good PartnershipTake a smart approach when choosing a business partner. Do research, pick wisely, build trust, communicate, and work together to maximize…Jan 24, 2023Jan 24, 2023
Eric V. HoltzclawWhat’s Wrong with Most B2B Websites and How to Fix ThemWhat’s most important when it comes to websites and what most businesses miss … losing valuable engagement.Jan 10, 2023Jan 10, 2023
Eric V. HoltzclawUsing Web Content in Your Sales ProcessConsidering a website redesign? While how the site looks is key, and the navigational structure is crucial, the most important aspect of a…Nov 15, 2022Nov 15, 2022
Eric V. HoltzclawThe Office is Dead, Long Live the OfficeThe great debate rages on. A recent Gallup report shows that about half of employees are ready to abandon their cubicles entirely and…Apr 19, 2021Apr 19, 2021
Eric V. HoltzclawBetter Marketing? Follow Gordon Ramsay’s ExampleMarketing is ultimately about conversion. Follow Gordon Ramsay’s example to turn up your marketing success.Feb 7, 2020Feb 7, 2020
Eric V. Holtzclaw5 Big Reasons Big Companies Fail at Effective Customer EngagementIt’s great to be the big kid on the block — fat budgets, top talent, vast infrastructure — all that goes with being an established…Jun 11, 2018Jun 11, 2018
Eric V. HoltzclawDefining Desire“In my experience, there is only one motivation, and that is desire. No reasons or principle contain it or stand against it.” — Jane…Jul 10, 2017Jul 10, 2017
Eric V. HoltzclawKilling Your Comfort“All progress takes place outside the comfort zone.” — Michael John BobakJul 4, 2017Jul 4, 2017
