Take a smart approach when choosing a business partner. Do research, pick wisely, build trust, communicate, and work together to maximize wins. To scale your business effectively, you simply can’t do everything yourself. In some parts of your business — whether it’s marketing, design, accounting, or HR — you are…

What’s most important when it comes to websites and what most businesses miss … losing valuable engagement. One of my favorite parts of visiting a bookstore is spending time in the magazine section — specifically browsing any magazines about cooking. Magazines must be themed, attract and retain your attention, the…

Considering a website redesign? While how the site looks is key, and the navigational structure is crucial, the most important aspect of a website redesign is the content you create. Client-Focused Content Why? Done correctly, the content created for your website serves as the base for the entire customer journey. Make sure…

The great debate rages on. A recent Gallup report shows that about half of employees are ready to abandon their cubicles entirely and prefer working remotely. Is work from home now a permanent state? Is the concept of “the office” dead? The answer is, yes, and no. The Office is Dead The Office is…

I love to cook. It’s one of the few activities in my life that I can begin and see the fruit of my efforts in a short period of time. Because of this love, I buy many cookbooks and watch way too many cooking shows. My favorite share in great…

It’s great to be the big kid on the block — fat budgets, top talent, vast infrastructure — all that goes with being an established, enterprise-class company. Yet with all of that clout, national brands struggle with building and sustaining meaningful customer engagement. That’s because with all their technology and…

“In my experience, there is only one motivation, and that is desire. No reasons or principle contain it or stand against it.” — Jane Smiley What do you desire for your life? Freedom? How do you define freedom? Success? What does success look like? Money? How much money is “enough”? …

“All progress takes place outside the comfort zone.” — Michael John Bobak I enjoy this time of the year because the pace of business slows enough to allow reflection and provides an opportunity to determine my path forward to finish strong. And while Michael Bobak’s quote is often interpreted to…