Eric V. HoltzclawBusiness-Solutions Brands Need To Rethink Their Marketing PrioritiesSomething so many business-solutions brands get wrong — establishing marketing priorities.2 min read·Oct 15, 2023----
Eric V. HoltzclawStart with the SitemapThe sitemap is the backbone of a good redesign/restructuring project. However, it’s overlooked quite a bit in favor of: “let’s just use…3 min read·Feb 8, 2023----
Eric V. HoltzclawHow to Structure a Good PartnershipTake a smart approach when choosing a business partner. Do research, pick wisely, build trust, communicate, and work together to maximize…4 min read·Jan 24, 2023----
Eric V. HoltzclawWhat’s Wrong with Most B2B Websites and How to Fix ThemWhat’s most important when it comes to websites and what most businesses miss … losing valuable engagement.5 min read·Jan 10, 2023----
Eric V. HoltzclawUsing Web Content in Your Sales ProcessConsidering a website redesign? While how the site looks is key, and the navigational structure is crucial, the most important aspect of a…3 min read·Nov 15, 2022----
Eric V. HoltzclawThe Office is Dead, Long Live the OfficeThe great debate rages on. A recent Gallup report shows that about half of employees are ready to abandon their cubicles entirely and…4 min read·Apr 19, 2021----
Eric V. HoltzclawBetter Marketing? Follow Gordon Ramsay’s ExampleMarketing is ultimately about conversion. Follow Gordon Ramsay’s example to turn up your marketing success.2 min read·Feb 7, 2020----
Eric V. Holtzclaw5 Big Reasons Big Companies Fail at Effective Customer EngagementIt’s great to be the big kid on the block — fat budgets, top talent, vast infrastructure — all that goes with being an established…4 min read·Jun 11, 2018----
Eric V. HoltzclawDefining Desire“In my experience, there is only one motivation, and that is desire. No reasons or principle contain it or stand against it.” — Jane…1 min read·Jul 10, 2017----
Eric V. HoltzclawKilling Your Comfort“All progress takes place outside the comfort zone.” — Michael John Bobak1 min read·Jul 4, 2017----